Naked
Shopping
is a
Hit
A
new
Priss
supermarket
opened
in
Süderlügum,
North
Frisia,
Germany,
on
Saturday
with
a
special
promotion
offering
€270
worth
of
groceries
to
the
first
100
shoppers
who
showed
up
in
their
birthday
suits.
The
offer
went
over
much
better
than
expected,
with
around
250
naked
people
waiting
as
the
store
opened.
Supermarket
manager
Nils
Sterndorff
was
overwhelmed
by
the
success
of
his
gimmick.
“I
never
thought
a
hundred
people
would
come,
I
thought
maybe
more
like
ten,”
he
said.
The
shoppers
were
mostly
Danish,
who
often
cross
the
German
border
to
shop
because
prices
are
generally
lower.
Sterndorf
told
ABC
News
the
event
was
a
“huge
success.”
“The
first
“naked”
pair
came
approximately
one
week
before
the
event
and
slept
on
our
parking
lot,”
he
said.
The
first
one
hundred
naked
customers
came
to
the
store
two
days
before
the
event.
“We
didn’t
make
any
ads
or
any
commercials
or
anything
—
just
this,
and
now
we
are
known
all
over
the
world,
or
at
least
in
Europe,”
he
said.
“Especially
popular
were
alcoholic
beverages
and
sweets,
which
are
more
expensive
in
Denmark,”
according
to a
translation
of
German
news
site,
Bild.de.
Prior
to
the
opening,
some
of
the
customers
reportedly
spent
the
night
camped
outside
the
store.
The
Danish
news
site,
Ugeavisen,
posted
a
video
of
the
store
opening.
“I
never
thought
that
100
people
would
come,”
said
Sterndorff,
who
expected
10
nude
people,
according
to
Bilde.de.
“My
shop
is
full
of
people
without
clothes.
”